Born in the snow-dusted Middle Atlas, this Beni Ourain rug pairs traditional Berber weaving with a look that feels effortlessly modern — a soulful anchor for any room.
Design & Visual Details
Ivory tones set the mood, arranged in a geometric pattern with real depth and movement. A generous soft pile gives the design tactile depth and a plush, inviting surface.
Feel & Materials
It is made from 100% natural undyed wool — no dyes, just the wool's own ivory colouring — soft underfoot and built to last. The dense pile feels wonderful barefoot and adds a quiet hush to the room. Finish it your way — choose hand-tied fringe on two sides, one side, or none at all.
How to Style It
This Beni Ourain rug is wonderfully versatile — use it to anchor a living room, warm a bedroom, or bring texture to a reading nook. Explore more in our Moroccan rug collection.
Craftsmanship & Authenticity
Hand-knotted over days of patient work, it supports the Moroccan artisans who made it and is built to last for years. Bring this one-of-a-kind piece home — add it to your cart today.
Specifications
Frequently Asked Questions
Is this a genuine handmade Beni Ourain rug?
Yes — it is hand-knotted from start to finish by Berber artisans in Morocco, so slight variations are natural and part of its charm.
What is it made of?
100% natural undyed wool, in its own ivory tones — no dyes, just the wool's natural colour.
Why does the colour vary slightly?
Because the wool is undyed and natural, small differences in tone from rug to rug are normal — that authenticity is part of the appeal. We can send photos of your exact piece on request.
Is it durable enough for a living room with kids or pets?
Yes — wool is naturally tough, stain-resistant and springs back well. A light initial shed is normal and settles within a few weeks of gentle vacuuming.
How do I keep it clean?
Wool naturally resists dirt thanks to its lanolin. Vacuum gently, blot spills quickly with mild soap and water, and have it professionally cleaned once a year to keep the light tones fresh.
Can I choose the size and fringe, and how soon does it ship?
Yes — pick your size and fringe finish (two sides, one side, or none) above; each rug is made to order. Please allow 6–8 weeks for production. Order today to reserve your place in the workshop queue.
DELIVERY:
PROCESSING: Within 1 to 2 business days for most items.
For Moroccan Brass Lamps, Stool & Cactus Silk Pillow Covers, please allow up to 20 days for preparation to ensure the highest quality craftsmanship.
For Moroccan rugs, please allow at least 6 to 8 WEEKS for production due to the handmade nature of each piece. SHIPPING: From Morocco, will take between 3 and 15 days (depending on the destination address). Read more about this in the Shipping policy
RETURN:
- Easy! Within 30 days.
- Read more about this in the Return and Refund
PLEASE NOTE:
Due to the handmade nature of our products, variations in design, size, and color may occur.
Related products
